Pro Tips
The Art of Mass Texting Without Losing the Personal Touch
Jun 27, 2025
At some point, everyone faces the same problem:
You need to reach a lot of people — fast.
But you still want it to feel like you.
Maybe it’s a group of parents.
Maybe it’s your client list.
Maybe it’s your team, your audience, your community.
You’ve got one message.
But you want each person to feel like it was written just for them.
That’s the paradox of modern communication:
How do you scale without sounding like you’re scaling?
Mass Texting Feels Cold for a Reason
The usual approaches don’t help:
Email blasts get ignored
Group texts feel impersonal
SMS platforms often look like marketing tools — full of disclaimers, links, and weird sender numbers
Most people can feel when they’re on the receiving end of a “send-all.”
Their brain tunes out before their eyes finish reading.
Because when you try to talk to everyone,
you usually reach no one.
But Personal Doesn’t Mean Manual
Let’s be honest:
You don’t have time to text 40 people one by one.
And even if you did…
you’d probably forget who you already messaged.
You’d lose the thread.
You’d introduce new errors.
This isn’t about working harder.
It’s about working closer.
Closer to the people you care about.
Closer to the message you want to send.
Closer to how humans actually talk.
What Real Personalization Looks Like
True personalization isn’t about saying someone’s name.
It’s about removing the friction that makes communication feel mechanical.
Here’s what that looks like in practice:
A message with no CCs
No reply-all
No one else’s name in the thread
No app download required to reply
Delivered as a native SMS from a real phone number
That’s what makes someone feel like this message was meant for them.
That’s what gets a real reply.
Why This Matters (More Than You Think)
We don’t ignore messages because they’re short.
We ignore them because they don’t feel meant for us.
And in an era where everyone is automating outreach,
the most powerful thing you can do is make it feel like you didn’t.
Fext: Mass Texts That Feel Like 1-on-1s
Fext was built for people who want to scale without selling out the signal.
It lets you:
Send one message to many people
Each person gets it as a private, 1-on-1 SMS
You get replies directly — not in a mess of notifications
Your texts feel like… texts
No threads.
No bots.
No “Hi {{first_name}}.”
Just you, reaching people the way they’re used to.
Mass Messaging Isn’t Dead. Just Broken.
Let’s fix it.